With a new year comes new beginnings and the opportunity to take bold new steps with your brand. That means now is the perfect time to look back at what worked and what didn’t last year, and to think of ways to do things even better in 2023. One way to do this is by assessing your marketing budget and thinking of the best, most efficient way of using it. We know that’s sometimes easier said than done. So, we’re breaking down the top 3 ways we think brands can get the most out of their marketing budget in 2023.
Promote the New
One of the best ways to determine how to use your marketing budget in the new year is to look at your brand overall, and consider how you want it to evolve in 2023. Ask yourself, what’s new? Will you be making adjustments to your brand identity, your logo, brand colors or your tagline? Do you have a new approach to customer service or new messaging? Or perhaps your brand will be developing new products or sub brands. If you’ve got something new going on — promote it! Invest in getting new information into the marketplace with fresh visuals and messaging that make an impact. Your customers will appreciate how much effort you put into growing and evolving your products and services and that will translate into more business.
Make a Video
There was a time when having just a homepage was enough. But as the internet becomes more and more advanced it’s essential for companies to take advantage of all the ways websites can be used to grow business. Take video for instance, video plays a really important role in branding, especially online. It allows organizations to effectively communicate with their audience across a number of platforms using a myriad of different video styles and formats. These days, one video can engage thousands of new people in just one day!
The benefits are immediate. One example of this is a project we did last year. We made an informational video for The Mary Elizabeth House highlighting their CEO’s mission and plans for the future. The full video was featured on their website. We edited a shorter version of the video and formatted it for each of their social media channels which in turn has been driving a lot of traffic to their website. A simple video, packaged for different media channels, goes a long way and is a really easy approach to breathing new life into your marketing communications.
Send Snail Mail
Snail mail is making a comeback! Back when email first became popular, people stopped reading snail mail. But now, as I’m sure we’ve all experienced, our inboxes are completely stuffed with all sorts of marketing emails and promotions. That has slowed e-mail usage down, and left people longing for (drum roll please…) that good ole snail mail again! For brands, this creates new marketing opportunities, like designing brochures, one pagers, and postcards that can reach customers via a real mailbox. This throwback might sound crazy, but it’s definitely a trend to consider in 2023.
Could There be More?
While these are 3 easy ways to get the most out of your marketing budget this year, another great way to keep your company and brand strong in 2023 is by starting the year out embracing your staff. Everyone is in the “new year, new you” zone so why not capitalize on those warm fuzzy feelings? Motivating staff can be fun, and as easy as providing advertising specialities like t-shirts or sweatshirts (which we make!), that let the staff know you care about them and are thinking about them. Or it can be as simple as reaching out and keeping in touch — letting your staff know that they were appreciated in 2022 and that you look forward to working with them in 2023.
Good energy and a motivated staff keep your business performing at its best, and that’s reflected when customers come in contact with your company, and well, what better marketing is there than that?