Happy New Year! At Seaberry Design we love January. It’s always an exciting time for new beginnings, new plans, goals, and new directions.
At work you’re probably getting initiatives and objectives all laid out. And whether you’ve got a new ad campaign, internal messaging effort, big event, or perhaps you’ve been tasked with revamping the company identity — now is the time to commit to making this year the most successful yet.
So how are you going to do it? And how will you stand out from the pack?
- Dedicate yourself to being unforgettable.
It’s no secret that people are visual creatures but did you know that great design greatly influences business success? The Design Value Index found that in the U.S., design-centric companies outperform the S&P 500 by more than 200%. That means how your content or project looks is just as important as what it says. So if you have a big presentation to make — design it. If your campaign or messaging effort requires a report, print catalogue, brochure, or an event invite, make it unforgettable with the right layout, graphics, colors and styling.
- Consider how people will find your work this year.
Will your big initiative exist online, offline, or both? If it’s online, being successful at attracting customers to your website and social media accounts is key. Make sure you create content that is optimized for your various online platforms. Going offline? Spice up your postcards and brochures with new and innovative formats. And check to see if it’s time for your website, logo or branding to get an update. When your project is complete you’ll want where it appears to be just as impressive as the work itself.
- Think outside of the box and take a risk.
Once you feel you have it all figured out, take a moment to think of something new. Just because it hasn’t been done before by your organization doesn’t mean it shouldn’t be. For instance, if infographics are part of your general communications, try turning them into an exciting animated video that will really resonate with your audience by making numbers, graphs and concepts easily digestible.
Bottom line — this year is going to be your best yet. Want to discuss taking your initiatives to the next level? Schedule a free consult and let’s talk about this year’s goals.