Approach:

Using the Washington Ballet’s color theme for the event, Seaberry designers used varying shades of green with gold accents to create a magical, yet mysterious forest backdrop for the gala invitation. Wisps of gold below the trees gave the illusion of a foggy atmosphere, while layers of trees, like shadows in the distance, made the depicted forest appear vast. Shiny gold lettering gave an added layer of elegance. In addition to traditional printed invitations, Seaberry produced a virtual save the date video. The high energy, fast paced video gave guests a glimpse of the energy and excitement they could expect on the night of the event.