Approach:
Seaberry designed a hackathon event, “The DFHV transportation Challenge,” The "hackathon" allowed DC residents, coders, developers and designers to express their unique solutions to the future of for-hire transportation in the District. The event was launched as part of Washington DC's InnoMAYtion campaign. In addition to designing the event, Seaberry designers created the hackathon illustrations and branding that served as the backdrop for presentations and all other collateral materials.