Challenge:

Vista Medical Center needed to consolidate its multiple locations and various organizations into a single, unified brand. They required a new visual identity and a user-friendly website that could seamlessly integrate their three locations—Crystal City, North Arlington, and Annandale. The task involved creating a cohesive look and feel across all touchpoints, including collateral, signage, and the logo. Additionally, the website needed to support easy service additions and announcements, and provide a professional online presence that would enhance patient interaction and accessibility.