Approach:
Seaberry has worked with the Federal City Council for years to layout and design their bi-annual issues of Catalyst Magazine. With their focus on local issues that impact the District, our team makes sure that every page of Catalyst reflects the real DC. We’ve also partnered with the Federal City council to design their FC2 website and annual reports. For each, our designers have focused on photography that is sharp and authentic. The use of the high contrast of the brand's light green and the brand's blue to bolster brand consistency, and images that blend into stories to create a unique effect that marries design, photos, and story into one.
Challange:
The Federal City Council is a non-profit organization dedicated to the advancement of civic life in the nation’s capital. Their Catalyst magazine supports that mission by delving into initiatives that underscore the goal of enhancing employment opportunities for DC residents, addressing long-term economic issues, and ensuring the continued progress of DC.