Approach:
Seaberry conducted branding and naming workshops, and a focus group with Edyoucore executives and spokespersons. The workshops positioned the new brand within the overall Edyoucore brand landscape and helped the company settle on a name, Finfit, for the product offering. The final Finfit logo is fun and active — relying on a lowercase font and line to represent movement along the road to financial fitness. Seaberry provided still and animated versions of the logo along with brand guidelines, a PowerPoint presentation and design of the final Finfit report.
Challenge:
Edyoucore engaged Seaberry to develop a name, logo, branding, and marketing collateral for the company’s exclusive offering to athletes and entertainers looking for an honest read of their financial health. There were two main requirements: the brand should nestle neatly inside of the overall Edyoucore brand, and the logo must be fun, active, and reflective of the company’s emphasis on financial fitness.