Approach:

Seaberry conducted branding and naming workshops, and a focus group with Edyoucore executives and spokespersons. The workshops positioned the new brand within the overall Edyoucore brand landscape and helped the company settle on a name, Finfit, for the product offering. The final Finfit logo is fun and active — relying on a lowercase font and line to represent movement along the road to financial fitness. Seaberry provided still and animated versions of the logo along with brand guidelines, a PowerPoint presentation and design of the final Finfit report.