Advertising
Challenge:
Seaberry was tasked with producing a print ad campaign for the DC Department of Health to highlight the dangers of HPV and convince parents of the value of the HPV vaccine for kids from pre-teen through high school.
Approach:
Our team started with a focus group of parents and their children to understand the target demographic. We presented a number of concepts to the focus group, then using their feedback, developed the concepts that resonated most. Our team employed the use of bright colors and silhouettes from the photo shoot, and incorporated colors and styles that were appealing to high school students, chartreuse and light green
