Approach:

Seaberry Design crafted two dynamic branding systems tailored to each city’s identity while maintaining a unified WTS aesthetic. For New Orleans, we infused a vibrant Mardi Gras-inspired palette with transportation elements that celebrated the city’s energy, while Toronto’s branding featured geometric typography and hidden transit symbols reflecting diversity and modernity. Through intentional design and cultural authenticity, we created adaptable, mission-driven visuals that elevate the WTS conference experience and reinforce its commitment to inclusion in transportation.