The University of Wisconsin ‘You Belong Here’ Campaign

Challenge:

Seaberry's challenge was to design a multi-channel campaign to celebrate student life on the campus of the university of Wisconsin–Madison. The project goal was to supplement the University's Office of Admissions and Recruitment's efforts to attract a diverse group of new student applicants

Approach:

The Seaberry team designed and developed a multimedia, navigational website to celebrate the diversity of student life. The site featured a graphically rich, animated, interactive campus map that housed more than 20 video and audio portraits, animated elements and sound effects.