Looking to get the best work from your design team? Here's what to know when you say:

“Can you make it pop?”

There's a lot more to the word "pop" than most people think. In fact "pop" is most often used when we can't quite figure out how to express what we are looking for in a design.

To a designer, “pop” can mean a whole lot of things, so try using more explicit phrases like; use high color contrast, include bright colors, use exotic fonts, draw lots of graphics, add shadows or make it 3-dimensional.

Your designer will work with you — digging deeper into your request by asking questions and providing mockups that result in just the right look for your project.