If You Aren't Creating Videos You Are Likely Falling Behind
-By Adya Beasley
I’ve always believed video to be one of the ultimate storytelling techniques. It is dynamic, attention grabbing, and easily customizable. And with its ability to combine live action footage, photos, graphics, animation, text, sounds and even extras like special effects, video can deliver a more complete picture of an initiative, project or message than any one component can on its own.Video really is one of the most effective tools you have to connect to your audience.
A report by Social Media Week discovered that viewers believe they retain 95% of a message when obtained via video.
And more than 50% of consumers want to see videos from brands more than any type of content according to a report from HubSpot research. Not to mention demand for video just keeps growing. This year, the number of videos crossing the internet per second is expected to approach 1 million according to Cisco’s Annual Visual Network Index Forecast.Put it all together – audiences aren’t just accustomed to video, they’re expecting it. Which means video is no longer just part of your outreach or marketing success, it is key to it. If you and your team aren’t using video to engage your audience, you’re not just missing out, you’re likely falling behind.
Good news is, with endless ways to use video to your advantage, catching up is easy.
-Adya is Vice President of Digital Media at Seaberry Design