Plan DC

Project

Plan DC
Advertising Campaign

Client

DC Office of Planning

Project description | Identity Design, Ad Campaign

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Case description | Seaberry Design joined Raimi+Associates, and Justice and Sustainability Associates, to create an identity and advertising campaign aimed at driving public engagement with the DC Comprehensive Plan amendment process. The District of Columbia's Comprehensive Plan is a 20-year framework the guides future growth and development. It addresses a wide range of topics that affect how residents experience the city. The topics include land use, economic development, housing, transportation and more.

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Seaberry designed a robust mix of Plan DC campaign collateral including Metro Bus and Metrorail ads in English and Spanish, bus shelters, mobile ads, brochures, buttons, pens, bags and t shirts.

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collateral